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Gain Traction

Oct 26, 2022

Rick Benton II is Vice President of Sales and Marketing at BTS Tire & Wheel distributors and Black’s Tire and Auto Service. Rick is in charge of wholesale distribution, logistics, and purchasing, among many other responsibilities. Rick and his brothers, Ron and Jeremy, are second-generation tire dealers.

In this...


Oct 19, 2022

Kate Speelman is Brand Management and Talent Acquisition Specialist at Rice Tire, a fourth-generation family-owned independent tire dealership that began as a gas station in 1929. She previously served as Rice Tire’s Marketing Coordinator for 10 years. Before joining the automotive world, Kate worked as a Graphic...


Oct 12, 2022

Michael Mathis is Founder and President at Atturo Tire Corp. He grew up around the tire business working in wholesale, retail, and selling aftermarket wheels. Atturo was among the first to market with a hybrid off-road tire — today, their tires are distributed in nearly 30 countries worldwide. Michael graduated from...