Aug 21, 2024
Craig Bruneel is the Owner of Bruneel Point S Tire & Service, which operates 13 shops across Idaho, and holds the position of Chairman of the Board of Point S Tire & Service. Craig's tenure in the tire and auto service industry began in childhood, where his early exposure to the family business instilled a passion for entrepreneurship and service. His experience encompasses every aspect of the tire business, from creating swim tubes for sale as a young entrepreneur to expanding his family's legacy through the adoption of the Point S co-op model. Craig's leadership has propelled not only his own shops, but also the growth of Point S across the nation.
The tire industry has a rich history of entrepreneurship and family-owned businesses. How can a family-owned tire business thrive across multiple generations?
According to Craig Bruneel of Bruneel Point S Tire & Service, the key to their success lies in hard work, innovative business practices, and a willingness to adapt and take risks. Craig shares how his father started in the tire industry and grew the business despite numerous challenges, emphasizing the importance of resilience and entrepreneurial spirit. He also discusses the value of learning from every experience, whether it's dealing with partnerships, navigating non-compete agreements, or managing a unionized workforce.
On this episode of Gain Traction, Craig joins Mike Edge to chat about the importance of customer service, the evolution of the tire industry, and the role of family in business. Craig discusses maintaining a competitive edge, the significance of community involvement, and the benefits of continuous learning and adaptation in a rapidly changing market. Whether you're an aspiring entrepreneur or a seasoned business owner, Craig offers advice and inspiration for achieving long-term success.
This episode is brought to you by Tread Partners.
At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.
By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.
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