Nov 16, 2022
Jeff Scherer is the Founder of Ntelegence, which offers affordable communication solutions to help manage multi-rooftop businesses. Jeff is a pioneer in communication solutions for the automotive industry. As a thought leader, writer, blogger, and industry speaker, Jeff specializes in digital marketing, lead acquisition and management, LMS/CRM, business process improvement, call tracking, and process management.
As the owner or manager of a tire and auto repair shop, do you know if your customer service staff is communicating with every customer who reaches out? If your staff is busy, how many calls are they missing? Do those customers call back or do they call the shop down the street? What about customers who would rather text than speak over the phone? If these are questions you should consider, don’t miss this episode of Gain Traction!
A recommended place for tire and auto repair shops to start is to put a unique tracking number on their website and their Google Business Profile. According to Jeff Scherer of Ntelegence, “the Google Business Profile, hands down, is going to generate more calls than anything else that you do.” He also recommends inserting an IVR to ensure all calls coming into your store are routed to the right department.
On this episode of Gain Traction, Neal Maier sits down with Jeff to discuss everything tire and auto repair shops can do to effectively receive and respond to all inquiries from customers — whether that’s over the phone or via text message. They discuss the importance of tracking missed calls and making sure that customers are called back. “You've got a dealer every two miles down the road,” Jeff told Neal. “So they have a lot of alternatives to click on from their cell phone to call the next guy.” Tune in!
This episode is brought to you by Tread Partners.
At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.
By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.
We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches.
So, what are you waiting for?
Visit www.treadpartners.com or email info@treadpartners.com to learn more.