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Gain Traction


Jul 27, 2022

Tim Shaffer is Co-Founder and CEO of Search Tires, also known as searchtires.com, the world’s first price comparison search engine. He is also President of YENT, a subsidiary of Prepared Patriot Brands. Tim is a leader, an innovative thinker, and a trusted advisor who excels at guiding businesses from multimillion-dollar start-ups to established companies.

In this episode…

Have you ever tried shopping for tires online? Did you just find the first set you found or do you search on different sites to compare prices? What if you could find the right tires and get them for the lowest price all at one site? If you’d like to learn more about a website that allows you to find the best deals on tires, don’t miss this episode of Gain Traction!

What if there were a legitimate site where you could find the best deals on tires in the same way Priceline helps you find the best deals on travel? According to Tim Shaffer of Search Tires, that service exists in Florida and is likely headed to other markets soon. Are you ready to change how you shop for tires online?

In this episode of Gain Traction, Mike Edge welcomes Tim for a conversation about searchtires.com, a website where you can find the right tires for your vehicle at the lowest price. It helps you find the right size tires, shows where they’re offered near you, and displays the price at each location. Tim talks about how he came up with the idea, the process for a tire customer to find the right fit, and how Search Tires makes sure it has the most accurate and up-to-date information at all times. Tune in!

Here’s a glimpse of what you’ll learn: 

  • Tim Shaffer explains why Search Tires is advantageous for the consumer
  • How Search Tires learns about what each shop charges for in-house fees
  • Why Search Tires can be considered “Priceline for tires”
  • Which markets Search Tires currently serves and where it can be utilized in the future
  • How the idea for a site like searchtires.com came about
  • Search Tires’ guarantee to remain transparent and agnostic, remaining unaffiliated with retailers
  • How Tim got into the tire industry
  • Why developing Search Tires is the most exciting part of Tim’s career so far

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.  

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email info@treadpartners.com to learn more.