Gain Traction: Selling Tires Without a Sales Pitch With Ron Dolan, President at Sailun Tire North America

Selling Tires Without a Sales Pitch With Ron Dolan, President at Sailun Tire North America

May 31, 2023

Ron Dolan is President at Sailun Tire North America. He has a demonstrated history working in the automotive industry with developed skills in negotiation, budgeting, business planning, and sales. Sailun Tires are exclusively distributed by TBC Brands in the US and sells over 30 million tires annually in more than 50 countries worldwide. Ron came to Sailun from Dynamic Tire Corp, where he worked for nearly twenty years.

In this episode…

What makes a salesperson great at what they do? According to Ron Dolan from Sailun Tire North America, it’s not a tried-and-true sales process, it’s your ability to connect with people. Ron says if you genuinely like people, tell them the truth, and treat them the way you want to be treated, you’re going to be effective.

On this episode of Gain Traction, Ron joins Mike Edge to discuss the most effective ways to sell tires and retain customers. Ron speaks about his style of selling and how he doesn’t work an angle or come with a sales pitch — he’s even told potential customers to call someone else because he didn’t believe in certain products. Playing the long game is key, Ron says, explaining that he’s had relationships with customers for more than 20 years. Don’t miss it!

Here’s a glimpse of what you’ll learn:

Ron Dolan shares the way tires have played an important role in his life
Learning about the off-road tire segment
The story behind Ron’s ascension to President at Sailun Tire North America
Ron’s keys to sales success
What does Sailun do differently from its value tier competitors?
How Ron is reacting to raising his daughters (with his wife) and seeing them grow into adults

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

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