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Gain Traction

Mar 8, 2023

Charles Bonfiglio is CEO at Tint World, a privately-owned window tinting and vehicle accessory center. His areas of expertise include leading automotive companies to maximize profits and market share, along with franchising, e-commerce, web design, software development, and financial management. Charles is also Founder of Cars Cafe and Auto Parts Network, and previously served as CEO and Franchise Developer at Meineke Car Care Centers for over 30 years.

In this episode…

Have you seen a service in the tire and auto industry that you thought you could turn into a worldwide brand? According to Charles Bonfiglio from Tint World, he purchased a chain of six stores — which focus on tinting car windows — and used his franchising expertise to grow the brand to 120 open locations with about 140 more in development. To hear his amazing story, don’t miss this episode of Gain Traction!

On this episode of Gain Traction, Neal Maier and Matthew Peters welcome Charles for a conversation about franchising in the automotive aftermarket. Charles discusses how he became intrigued by a six-location window tinting brand, took the owner to lunch, purchased the brand, started franchising, and grew the brand to hundreds of locations spanning the U.S, Canada, Saudi Arabia, and the United Arab Emirates. Tune in to hear about this and much, much more!

Here’s a glimpse of what you’ll learn: 

  • Charles Bonfiglio explains how his journey began in the automotive industry
  • Why becoming a franchisee appealed to Charles 
  • How Tint World prospered during the pandemic
  • Why Tint World is currently experiencing exponential growth
  • What characterizes the typical Tint World franchisee?
  • How changes in technology impact Tint World
  • Charles’ advice for new franchisees

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit or email to learn more.