Preview Mode Links will not work in preview mode

Gain Traction

Mar 22, 2023

James Krakower is the Director of System Development at JMK Computerized Tire Dealer Information System. He has an extensive background in technology, and his operations experience has provided him with the ability to discern what works and what doesn’t work on a day-to-day basis. James started his career in academics leading a graduate course on how to market tires.

In this episode…

Are tire and auto repair businesses lagging behind other industries when it comes to the effective use of technology? According to James Krakower from JMK Computerized Tire Dealer Information System, many owners of tire and auto repair shops are not utilizing various forms of technology that would make their lives abundantly easier. How can you utilize technology and the latest software to maximize the efficiency of your operation?

On this episode of Gain Traction, Neal Maier and Matthew Peters welcome James for a conversation about how available software and technology can benefit tire and auto repair shops. They talk about how their industry has been slow to embrace software that can ease the process of tire and auto repair shops’ customer service, inventory tracking, accounting, and other aspects of operations. Don’t miss this enlightening and informative discussion!

Here’s a glimpse of what you’ll learn: 

  • James Krakower provides background information on Tire//SMART, powered by JMK
  • Why tire dealers have a difficult time changing their point-of-sale systems
  • How many businesses can sell the same product and deliver a similar service, but operate so differently
  • Is there technology that would make tire and auto customer service more efficient?
  • How the resurgence of QR codes can positively affect the tire and auto industry
  • Where James gets the inspiration to operate and build progressive software

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit or email to learn more.