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Gain Traction

Jul 26, 2023

Mason Hess is the Director of Global Mining Division at Purcell Tire and an Executive Board Member and past President of the Tire Industry Association. He is a third-generation “tire guy” whose grandfather ran an independent tire store and whose father worked in the tire industry for decades. Mason began working...


Jul 19, 2023

Roy Littlefield retired as CEO of the Tire Industry Association in late 2021. He began working there in 2002, and his tire industry career spans over 50 years. As CEO, he grew TIA’s membership from 2,700 to 13,000. He started his career in 1975, volunteering for Sen. Thomas McIntyre, D-NH, and worked for Sen. Barry...


Jul 5, 2023

Dave Vogel is General Manager at ASA Automotive Systems, where he leads all business operations. He has worked for over two decades, previously serving as Executive Vice President and Vice President of Sales. Immediately after graduating from Boise State University in 1983, Dave started his career with Goodyear Tires...