Gain Traction: Tires Are a People Business With Kent Coleman, Owner at Big O Tires

Tires Are a People Business With Kent Coleman, Owner at Big O Tires

Mar 1, 2023

Kent Coleman is the Owner of eleven Big O Tire stores in northern Utah and various other commercial properties. He has the ability to ask the right questions to get to the root of an issue and solve problems. As a result, even though Kent is not an avid car enthusiast, his Big O Tire stores are some of the highest-producing in the nation. Kent is also author of the book It’s Not About the Mangos.

In this episode…

Is it absolutely necessary to be a car enthusiast to be a successful business owner in the tire and auto industry, or do you just have to be able to understand people? To hear from someone who has a definitive answer to these questions, check out this episode of Gain Traction!

If you don’t know the actual size of your car engine, is that a sign you should avoid owning a business in the tire and automotive industry? Not according to Kent Coleman, who owns eleven successful Big O Tire locations and admits that when he bought his first store, he didn’t know there was a difference between a tire and a wheel. Kent says he’s overcome his lack of passion for cars by building a culture centered around people — and it’s worked!

On this episode of Gain Traction, Mike Edge is joined by Kent, who shares his unique path into the tire and auto industry. Kent talks about his lack of knowledge and passion for cars and how he worked around it by establishing a culture that attracts employees who work well with customers. As a result, Kent says those customers become friends and want to come back. Don’t miss it!

Here’s a glimpse of what you’ll learn:

Kent Coleman talks about his experience doing door-to-door sales as a kid
How Kent benefited from serving internationally for the Church of Latter-day Saints as a young adult
Why Kent decided to get into the automotive industry despite not being a car enthusiast
How the culture at Kent’s Big O Tires locations has made a big difference for his business
The experience and skills to look for when hiring customer service providers at a tire shop
Kent tells the story behind his latest book, It’s Not About The Mangos
Why cutting salary isn’t always the best way to fix a struggling business

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners.

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops.

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

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Visit www.treadpartners.com or email info@treadpartners.com to learn more.