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Gain Traction

Mar 29, 2023

Angie Oleson is Business Lead at Firestone Direct, the largest mobile tire and service company in the United States. She has led and managed its business operations since it was launched by Bridgestone Americas in 2021. With an ability to translate strategic goals into concrete tactics, Angie has a track record of positively impacting business performance.

In this episode…

Is there a business or type of business who stands to benefit from the emergence of mobile vehicle and tire service? How about any business that regularly utilizes a fleet of vehicles? For some interesting perspective on how fleets gain value from mobile vehicle and tire service, Check out this episode of Gain Traction!

According to Angie Olson, from Firestone Direct, mobile vehicle and tire service can help fleets increase their billable hours because fleet members can continue to do their work while a vehicle is being serviced on location. The response from this group, Angie says, is “through the roof positive.”

On this episode of Gain Traction, Angie joins Mike Edge to discuss the long-term potential of mobile vehicle and tire service as a mainstay in the industry. They chat about customers who are helped the most by this type of service, the favorable response it has received, the growing need and demand for it, and building a culture of “maniacal” customer service. Don’t miss it!

Here’s a glimpse of what you’ll learn: 

  • Angie discusses her first job out of high school
  • How Angie started working in the tire industry
  • Who is Firestone Direct’s ideal customer?
  • What does it mean to have a culture built around maniacal customer service?
  • Why Angie loves mobile vehicle and tire service
  • Angie’s favorite place to visit

Resources mentioned in this episode:

Sponsor for this episode...

This episode is brought to you by Tread Partners

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.  

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit or email to learn more.