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Simply Subscribe to Your Sweet Ride With Immanuel Klaiber and Jürgen Lobach of FINN

Apr 26, 2023

Jürgen Lobach is Chief Fleet Officer at FINN, overseeing the acquisition management and remarketing of over 20,000 vehicles. With more than 30 years of experience in the mobility sector, Jürgen is considered a proven and experienced industry expert. He spent almost two decades at Choice GmbH, an automotive provider.

Immanuel Klaiber is Head of Subscription Pricing and TCO at FINN where he is responsible for FINN’s global subscription pricing and US remarketing team, which helps to market and sell FINN’s used vehicles. Immanuel started his career at BMW financial services, where he was part of its US car data science team. He transitioned from BMW of North America in 2022, where he was Head of Omnichannel and Analytics.

In this episode…

Don’t feel like owning a car? In a world where you can subscribe to have just about anything delivered to your residence — from razors to meat to coffee to vitamin supplements — you can now subscribe to a service that will deliver a car to your doorstep! Once subscribed, you can decide whether you’d like to use the car for six months or a year. Check out this episode of Gain Traction to learn more!

FINN Auto is a relatively recent startup based in Germany, which has expanded to the northeastern US. According to FINN employees Immanuel Klaiber and Jürgen Lobach, it’s the easiest way for people to access mobility. With FINN, you can drive the car of your choice without any of the headaches of ownership!

On this episode of Gain Traction, Mike Edge and Neal Maier welcome Immanuel and Jürgen to talk about FINN, which could forever change the way people think about vehicle ownership. They discuss the ways FINN markets itself to prospective customers, eases anxiety over the use of electric vehicles, and can essentially serve as a six-month “test drive” for prospective car owners. Don’t miss it!

Here’s a glimpse of what you’ll learn: 

  • Immanuel Klaiber explains why FINN Auto is the easiest way for people to access mobility
  • Why Immanuel chose to leave BMW of North America to work for FINN, a start-up
  • Jürgen Lobach and Immanuel describe a typical FINN customer
  • The challenges of launching in an unpredictable market like the US
  • What does FINN’s footprint in the US currently look like?
  • The indicators Immanuel looks for when making pricing decisions

Resources mentioned in this episode:

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